What We Do
Mobile + Emerging Technologies
We are all mobile.
We're approaching a world where nearly everyone owns and uses a mobile device, whether smartphone or otherwise, increasing our connectedness not only to each other, but to brands, social media, and the Internet.
For businesses and marketers, the implications of the mobile revolution are changing the way we think about reaching people. It's an incredible opportunity to deliver your valuable content and messages right into a prospective customer's hands.
Some startling facts:
- Of the world’s 4 billion mobile phones in use, 1.08 billion are smart phones
- By 2016, 80% of the U.S. population will use mobile phones
- Globally, there are almost as many mobile-cellular subscriptions as people in the world: 6.8 billion subscriptions out of 7.1 billion people worldwide.
- As of 2014, more people will access a search engine on a mobile device than a computer
- In 2011 the mobile traffic data was 8x the size of the entire Internet’s traffic in 2000
- 53% of shoppers compare in-store prices to online prices while shopping
- The average price of an order placed from a mobile device is higher than the average order from a laptop or desktop
- More time is spent on the mobile web than in applications
- 80% of smartphone owners and 81% of tablet owners use their devices in front of the television
- From October 2010 to October 2012, email open rates on smartphones increased by 300%
- 29% of smartphone owners get local news from their phones, while 31% use these devices to watch videos
- iPhone users are more likely to take action after seeing a mobile ad
- One million small businesses globally will build a mobile website in 2013
- The average amount of apps downloaded per user in 2012 was 36
- Androids are most popular in the marketplace, with iPhones close behind
- More than three-quarters of U.S. adults (77%) own a laptop or desktop computer. Over half, 52%, of desktop/laptop owners now also own a smartphone and roughly a quarter, 23%, own a tablet computer (while 43% own just the desktop/laptop computer)
Smart companies are rethinking their marketing, customer acquisition & website strategies to leverage the new Internet: more connected, open, and intelligent, with semantic Web technologies, distributed databases, natural language processing, machine learning, machine reasoning, and autonomous agents – across multiple platforms.
As is already happening, inbound marketing strategies, based on demonstrating strong brands and thought leadership with highly relevant content to multiple target audiences is key. Devices will continue to become faster and more intelligent, discerning information relevance to the user, and ignoring information determined unimportant to the users needs. Search engines will be smarter.
Today, companies need to move from mobile marketing, to mobile engagement with their customers. Webhomes knows mobile. Webhomes knows commerce.
- emerging platform strategy
- mobile, tablet + app development
- cross platform architecture
- mobile eCommerce + social shopping
- mobile data + consumer engagement
- mobile marketing campaigns
- cloud computing
- branded entertainment + edutainment
- mobile eLearning + training
- human performance + recognition
- onsite event proximity marketing + database collection
- mobile marketing
- mobile device proximity + RFID
