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Mobile Today: Some startling facts
· Of the world’s 4 billion mobile phones in use, 1.08 billion are smart phones
· By 2016, 80% of the U.S. population will use mobile phones
· Globally, there are almost as many mobile-cellular subscriptions as people in the world: 6.8 billion subscriptions out of 7.1 billion people worldwide.
· As of 2014, more people will access a search engine on a mobile device than a computer
· In 2011 the mobile traffic data was 8x the size of the entire Internet’s traffic in 2000
· 53% of shoppers compare in-store prices to online prices while shopping
· The average price of an order placed from a mobile device is higher than the average order from a laptop or desktop
· More time is spent on the mobile web than in applications
· 80% of smartphone owners and 81% of tablet owners use their devices in front of the television
· From October 2010 to October 2012, email open rates on smartphones increased by 300%
· 29% of smartphone owners get local news from their phones, while 31% use these devices to watch videos
· iPhone users are more likely to take action after seeing a mobile ad
· One million small businesses globally will build a mobile website in 2013
· The average amount of apps downloaded per user in 2012 was 36
· Androids are most popular in the marketplace, with iPhones close behind
· More than three-quarters of U.S. adults (77%) own a laptop or desktop computer. Over half, 52%, of desktop/laptop owners now also own a smartphone and roughly a quarter, 23%, own a tablet computer (while 43% own just the desktop/laptop computer)
Smart companies are rethinking their marketing, customer acquisition & website strategies to leverage the new Internet: more connected, open, and intelligent, with semantic Web technologies, distributed databases, natural language processing, machine learning, machine reasoning, and autonomous agents – across multiple platforms.
Webhomes specializes in mobile marketing. www.webhomes.com