Data is now woven into every sector and function in the global economy. Through faster processing capabilities, the use of Big Data — large pools of data that can be brought together and analyzed to discern patterns and make better decisions —is becoming a crucial way for leading companies to outperform their peers.
In most industries, established competitors and new entrants alike will leverage data-driven strategies to innovate, compete, and create value. Until now, the torrent of data flooding our organizations has been a phenomenon that probably only excited a few data geeks. But with today’s technology, the sheer volume of data generated, stored, and mined for insights has become economically relevant to businesses, government, and consumers.
+ Big Data can unlock significant value by making information transparent.
+ Organizations can collect more accurate and detailed performance information on everything
+ Big Data allows ever-narrower segmentation of customers and therefore much more precisely tailored content, offers, products or services relevant to the needs of the buyer, on the platform, media and channel at the right time, on the right screen.
+ Sophisticated analytics can substantially improve decision-making, minimize risks, and unearth valuable insights that would otherwise remain hidden.
+ Big Data can be used to constantly improve performance & to create innovations towards developing the next generation of products & services.
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